Sales are up.

Play is up.

The number of players is up.

New players are up.

Engagement is up.

Awareness of the brand is up.

We track a *lot* of metrics. It’s all up. Much of it has increased by larger margins than we’ve ever increased before.

As a business, Magic is at the healthiest it’s ever been in its history.

More people are currently playing Magic than at any time in its thirty-three years.

Magic is reaching a cultural awareness it has never reached before.

R&D has always had a focus on longterm health. We all started as fans of the game. We want it to continue for generations to come.

I don’t know what else I can say that will convince the naysayers that we’re not blindly flying into the side of a cliff. We have every reason not too, and all our instruments say clear skies ahead. Plus, we’re not on autopilot. We’re constantly adapting to all the data we’re getting.

That doesn’t mean every decision we’re making is correct. That’s why we’re constantly adapting. We try things that fail, learn from them, and then try something different.

So, feedback is crucial. It’s one of the reasons I started this blog. And if you don’t like something, I do want to hear it. But I also use this blog to try and let you know what’s going on, to educate all of you that like behind the scenes information.

Universes Beyond is wildly successful by every metric we monitor. It’s having a shift on the game as big (and maybe bigger) as the Commander format. And like the introduction of Commander, not everyone is as fond of the shift as others.

Magic is a lifestyle game which means people incorporate it into their lives in ways that are direct and personal, and no one likes having their metaphorical cheese moved, so I do understand why there is some discomfort. And where we can use your feedback to make the game better, we are using it.

I’m not trying to deny anyone’s personal reality. I’m not saying you have to like every decision we make. I’m not saying there aren’t things we could do better. What I am saying is what we’re currently doing is generally working pretty well, so until we get clear data that says it’s a problem, we’re continuing on the current path. With eyes wide open, constantly adapting

ça ressemble plus à magic la

Sales are up.

maintenant mon petit poney

Les jolis dessins c'est juste un détail.

(je ne parle pas de ceux qui sont Addict à MTG comme d'autres à l'alcool et à la cigarette et qui joueront quoi qu'il en coûte)